If you use an email marketing service to send emails to your list, there's a financial incentive to keep the list as clean as possible. People knowledgeable about digital marketing, though, might ask questions regarding your metrics and be able to determine whether your list is high-quality. Some might think that having the biggest list possible is the most important factor in selling a list for an email blast. Some companies sell the use of their email list for advertising purposes. Related: Learn About Being a Digital Marketing Manager Better quality A clean email list allows you to accurately measure how successful an email is, examine the tactics you used and improve future email sends. The better your email list quality, the easier it can be to determine what tactics are working. Part of using email for marketing purposes is using metrics to determine what works. If that user continues getting emails they never open, they might market as spam, which can hurt your reputation as a sender. Sometimes, people don't unsubscribe from emails even when they no longer want to be on the list. If you periodically clean out your email list based on user engagement metrics, you can reduce the number of complaints against you. Related: Complete Guide to Digital Marketing Fewer complaints Without the 50,000 bad emails, the open rate would be 60%. If 30,000 people opened the email, the open rate would be 30%. If you send 100,000 emails to people but half of them go to emails that are no longer good or relevant, your open rate might decrease. The cleaner your email list, the higher the open rate on your emails. It's better to remove invalid emails and show that you're updating your lists and removing bad emails. A low deliverability rate can cause them to view you in an unfavorable light as someone who sends spam emails. Internet service providers (ISPs) evaluate email senders in part by their deliverability rate. If you're sending out emails to invalid addresses, the emails might bounce back and would be considered undeliverable. Here are some of the benefits to cleaning your email list: Lower deliverability rate
Clean email address list how to#
Related: How To Start a Digital Marketing Business Why email list cleaning is important Email cleaning can remove emails that produce no results from your list, providing several benefits in terms of improved metrics. The inclusion of such emails on the list makes the size of the list misleading.
In some instances, the email might be going into a spam folder. In other instances, users become inactive and no longer engage with the content you're sending.Įither the emails bounce because the address isn't valid or no one opens the email.
For example, if a person signed up for an email list with their work email and then changed jobs, that email no longer is good. Over time, the data behind an email address might change, making the email essentially a dead end. What is email list cleaning?Įmail list cleaning is the process of removing email addresses from a database that are not valid or useful. In this article, we discuss what email list cleaning is, why it's important and how you can keep your email list clean. If you understand what email list cleaning is, you can be more effective at digital advertising and know what metrics to highlight when marketing a list. Companies use email lists to market their brand, and marketing companies compile lists that they can rent for marketing blasts. Email is an important part of digital marketing and advertising, and having a clean email list with valid data is extremely beneficial.
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